Tourism Fiji

‘Where happiness comes naturally’ is a global integrated brand platform which puts Fijian culture front and centre.

A body of work for Tourism Fiji that pays tribute to the raw, authentic beauty and happiness that thrives in Fiji.

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Tourism Fiji Case Study

Brand before refresh

Brand before refresh

Tourism Fiji Masi Artwork

Tourism Fiji Masi Artwork

The making of the Tourism Fiji Logo

Wati Maraiwai Talavutu / Masi Artist

Wati Maraiwai Talavutu / Masi Artist

Logo Variations

Logo Variations

Photography

Photography

Photography by Matthieu Paley / National Geographic

Photography

Photography

Photography by Matthieu Paley / National Geographic

Photography

Photography

Photography by Matthieu Paley / National Geographic and Elliot Grafton

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Press

Press

Press

Press

Poster

Poster

Press

Press

Press

Press

Press

Press

Social

Social

Website

Website

Collateral

Collateral

Brand Guidelines

Brand Guidelines

'Where Happiness Comes Naturally' Campaign Film

We recorded our VO in the three primary languages of Fiji and used local music captured on our phones on beaches, in villages, and schools.