Tourism Fiji
‘Where happiness comes naturally’ is a global integrated brand platform which puts Fijian culture front and centre.
A body of work for Tourism Fiji that pays tribute to the raw, authentic beauty and happiness that thrives in Fiji.
Tourism Fiji Case Study
Brand before refresh
Tourism Fiji Masi Artwork
The making of the Tourism Fiji Logo
Wati Maraiwai Talavutu / Masi Artist
Logo Variations
Photography
Photography by Matthieu Paley / National Geographic
Photography
Photography by Matthieu Paley / National Geographic
Photography
Photography by Matthieu Paley / National Geographic and Elliot Grafton
Press
Press
Poster
Press
Press
Press
Social
Website
Collateral
Brand Guidelines
'Where Happiness Comes Naturally' Campaign Film
We recorded our VO in the three primary languages of Fiji and used local music captured on our phones on beaches, in villages, and schools.