
Tourism Fiji
‘Where happiness comes naturally’ is a global integrated brand platform which puts Fijian culture front and centre.
A body of work for Tourism Fiji that pays tribute to the raw, authentic beauty and happiness that thrives in Fiji.


Tourism Fiji Case Study

Brand before refresh

Tourism Fiji Masi Artwork

The making of the Tourism Fiji Logo

Wati Maraiwai Talavutu / Masi Artist

Logo Variations

Photography
Photography by Matthieu Paley / National Geographic

Photography
Photography by Matthieu Paley / National Geographic

Photography
Photography by Matthieu Paley / National Geographic and Elliot Grafton






Press

Press

Poster

Press

Press

Press

Social

Website

Collateral

Brand Guidelines

'Where Happiness Comes Naturally' Campaign Film
We recorded our VO in the three primary languages of Fiji and used local music captured on our phones on beaches, in villages, and schools.